Integration and Communication Essay Example | Topics and Well Written Essays - 1500 words

Integration and Communication - Essay Exampleunications, as a strategic belong and a domain in the sphere of trade has been evolving with a remarkable host of theoretical and practical applications. Its varied and dynamic functional applications and strategic directions train given it an additional dimension as a seminal trade tool. Its strategic focus invariably places it on par with any other marketing concept of importance.IMC integrates all forms of communications within and without a business organization and facilitates a seamlessly designed pattern of communications to achieve the companys marketing goals. This integration process involves horizontal integration, vertical integration, external integration, internal integration and data integration. For example horizontal integration takes place when the four concepts of the marketing cock are integrated with various corporate functions while vertically it occurs when hierarchically organized strata of marketing communicat ions within the organization support corporate objectives at a higher level (Percy, 2008, p.11).When all these functional areas within the organization are seamlessly integrated with the customer through a strategic marketing charge involving advertising and promotion, the picture of Integrated Marketing Communications is complete. Whats the role played by cost here?Marketing Communications has been a good known strategic function of the modern business organization and Integrated Marketing Communications (IMC) has now almost effectively replaced the former with a mark strategic focus on whats known as a holistic or seamless integration strategy to achieve better results in marketing in particular and long term corporate goals in general. The above mentioned elements of the IMC strategy inevitably presuppose an efficacious marketing oppose across different marketing parameters and media platforms. The customer is given the kind of information that he wants. Such a sustained effo rt in marketing