Marketing Analysis Paper Term Example | Topics and Well Written Essays - 1000 words

Marketing abridgment - Term Paper ExampleThe North Face in the marketing of Mens launch Tech Apogee jacket has exploited these two marketing strategies. The North Face products wide library paste and availability in most of the frequent outlets has made them work out a substantial sale and realize favorable competition against their competitors. The different Apogee jackets designs atomic number 18 available in most of the cloth shop outlets in towns and US cities. The products shit also been distributed to other continents like Asia and Europe to drive their products be global. At the same time, nodes have been motivated by the direct attention that they receive from the sales agent and representatives (Zucker, 2010). The queries of the customers and those who girlfriend to get their desired products design can make a special request to the order and have their products delivered within the duration demanded. One of the customers attested that the sales representative gav e him attention for about 20 minutes, something that was of much impact on the customers loyalty (Hondo, 2011). To ensure that the jackets are availed in overseas markets, the caller-up has engaged in direct shipping of the jackets. North Face opened their stores in overseas areas where their brands were interchange and advertised to the target customers (Butcher, 2009). The company to ensure that the product price is not adversely affected to the customer incurs the shipping cost. The company has also established stores in different regions including Asia and Europe where there retailers can ingress their products and break the stock for the customers to obtain their demands. It is also important to note that the, need to make a product accessible at the customer convenience is a necessity in having the retention and acquisition of completely new customers. The use of technology and online sites to create awareness of the existence of the companys products is also a strength i n marketing the product. The North Face advertises its products online using twitter, face harbour and other social network sites that are accessed by a wide number of the targeted market (Miller, 2010). by means of the online sites, the customers are able to get accurate and exact information on the availability of the product at the nearest outlets. This has realized a reduction in the marketing cost and a reduction in the product cost for it to realize a high sales level. The other strategy that was used in the promotion of the product entailed the sending of messages as a direct promotion strategy. The strategy was not truly widely used given the customers reservation on whether to give their details. Moreover, North Face supported dissimilar sporting activities in which the companys brand was marketed with the company name being advertised as the core sponsor. This therefore made the companys jackets be identified with the sports fan. At the same time, the companys brands w ere sold in such times and places to the customers. In addition, North Face paid for advertisements in magazines circulating in the cities (Hartline, 2010). All this advertisement strategies and promotion tools were geared towards creating awareness on the places where the apogee jackets are sold and the brands that were in stock. In availing the different product designs, North Face ensured that they considered market segmentation